Meet Instagram's New Wave Of Style Influencers

There are endless assumptions about the fashion influencer with the perfectly curated Instagram. Sure, many of them hold true: They do, in fact, snap photos of everything, from quirky outfit details to artfully arranged egg dishes; yes, they clock in more hours a week playing dress-up than you did in the entirety of your tween years; and, believe it, they're literally always on — whether they're at home, out to dinner, or on vacation. But there's a whole lot more to the women behind your favorite social feeds than meets the eye.

Today's sartorial stars, just like the blogger generation before them, are turning their Insta accounts into legit businesses — the kind that are all about the brand. They are choosy about what they say yes to — considering, above all else, what will resonate with and inspire their followers — and make a conscious effort to never bite off more than they can chew (knowing that when you overcommit yourself, your productivity and authenticity can take a hit). The truth is, in such a saturated space, style isn't enough to set you apart. You have to be driven, innately creative, and smart about how you use every minute of every day, too.

To celebrate this new wave of women successfully blending fashion and business, we tapped a trio on the rise across various time zones — Londoner Monica Ainley, a journalist and creative consultant; Reese Blutstein, the Atlanta-based 21-year-old behind Double3xposure; and Jiawa Liu, a lawyer turned content creator living in Sydney — to share a glimpse into the inner workings of their everyday lives. Donning Gucci's latest array of watches (which are polished, practical, and yet every bit as whimsical as you'd expect from the label), they reveal how they juggle the demands of their 24-hour, seven-days-a-week jobs and make it look truly effortless, plus the secrets to their impeccable personal styles, just below.

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