5 reasons why you should never feel guilty about wearing jeans every day

Fashion's love affair with jeans shows no signs of slowing down. From dark wash slim cuts at A.P.C. to high-waist wide-legs at Dior, the latest round of catwalk shows proved that our beloved denim is going nowhere soon. While there are a myriad of new jeans styles that have flooded the market (cropped flare and girlfriend jeans, we're looking at you), it's worth noting that you needn't rush to fall for a pair that lends itself to a 'trend' category. A classic pair that are more smart than sloppy and a flattering cut are a fail-safe.

But along with this revival has come a renewed attitude to how and where we can wear our jeans. I'm a denim advocate. I wear them by day, night and at the weekend and challenge anyone to find me a pair of trousers as versatile as my trusty mid-blue straight-legs. I don't feel bad wearing them all the time- as fashion is suggesting we should- and neither should you.

Here are five reasons why...

Although the perfect pair varies for every woman, denim complete with a comfy waist, a 1-2% elastane stretch (any less than that and they can be a bit unforgiving) and a loose but tapered straight leg that ends just above the ankle are versatile, chic and flattering.

Rigid denim is very au courant and can be just as comfortable if you find a well-fitting pair. If fashion-y jeans, such as a kick-flare, mom or wide leg style aren't your thing, stick to a classic pair. It's more important that you feel and look great in them- which is just as well if you're wearing them to sit at your desk or dash from meeting-to- meeting all day.

Granted there are some occasions jeans aren’t welcome, like to a friend's wedding for example (I asked, she wasn’t keen) or to a job interview where a more formal look is necessary. The majority of the time however, denim can be reworked to suit the occasion. Heading to a pub lunch on a Sunday afternoon? Add a sweatshirt and box-fresh trainers. Going out for drinks after work? Pair your denim with a blazer, statement earrings and a block heel to smarten them up.

Chances are if you’re a real denim aficionado, you’ve invested in a great pair that suit your shape perfectly so what better way than getting your cost-per-wear down by dressing them up and down to suit a plethora of scenarios?

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