His claim to have been responsible for the return of gold jewellery to the hip-hop community notwithstanding, A$AP always wears it well; an aficionado of Raf Simons and Jeremy Scott, a collaborator with JW Anderson and a dapper dresser who never disappoints.
If 56.3m fangirls are living for your every outfit post on Instagram, you may as well bottle it — and she has, with 10 perfumes to her name. But Ri is also a major fashion force, thanks to her Fenty x Puma range, as well as collaborations with Dior (sunglasses), Manolo Blahnik (shoes) and Chopard (fine jewellery). But her newest, and possibly most lucrative venutre is Fenty Beauty: watch it fly.
Her heart will go on: thankfully for all of us, her devotion to designer labels will go on, too. Dion’s celebration of Dior, Prada, Valentino and (obvs) Céline is a joyous thing to behold, and the fun she has wearing it is a welcome antidote to all the po-faced seriousness out there, both in the fashion industry and in the world at large.
No longer just Gigi’s little sister, Hadid’s chameleon-like looks ensure she’s always in demand, whether on Tom Ford’s catwalk or Victoria’s Secret’s.
For someone with the heft and majesty of Queen Bey, Knowles entered fairly cautiously into the fashion market, eschewing collaborations for the creation of an activewear range, Ivy Park. Its launch last April marked what is no doubt only the beginning of Bey’s fashion ambitions.
‘The clothes don’t make the man, the man makes the clothes,’ Joseph Junior ‘Skepta’ Adenuga told the Evening Standard back in June at the launch of his menswear range. Grime’s golden boy rarely wears his beloved Gucci, Vuitton and Chanel these days: he usually dons his own Mains creations instead. He says you can do great things in a tracksuit, and has a Mercury and an Ivor Novello to prove it.
With a personal fortune estimated at £14m, Cara can afford to be picky about the fashion brands she works with, such as Burberry, Rimmel and Chanel. Since her successful move into the film world (Valerian and Kids in Love) a Cara catwalk appearance is as rare as a hen’s tooth.
Kim Kardashian West
Whatever you think of this unapologetic figure, Kim shifts units, whether of husband Kanye’s Yeezy range or any other label she gets in front of the eyeballs of her 103m Instagram followers. Balmain, Givenchy and Valentino are just some of the beneficiaries of her patronage — seeing her as anything other than an astute businesswoman is a grave misjudgement.