Plymouth's very own fashion week will take place in the city next month.
The event will be held at various venues across the city from September 9 to 17, kicking off with a glamorous launch night which includes a mini catwalk show, canapes and champagne.
In addition to seeing models parade this year's new Autumn and winter collections from top high street retailers, designed outlets and local fashion houses, the shows will also offer stylist advice, hair and beauty demos.
Meanwhile, students from Plymouth College of art will also be getting on the catwalk to showcase collections of their latest work.
The aim of the week - organised jointly by the Plymouth City Centre Company and the event’s main sponsor Drake Circus - is to highlight the city’s growing reputation as a brilliant shopping venue, as well as a great holiday destination.
It will end with a weekend of catwalk shows in the Drake Circus Shopping Centre, which last year attracted a staggering 25,000 people and saw 45,000 people taking to social media to tweet about the event.
Other attractions include special fashion brunches in local cafes, bars and restaurants, colourful and eye-catching student window displays and a fashion photography exhibition – Fashion in Focus - at venues around the city.
There will also be Beauty Spots dotted around the city centre offering mini makeovers and free pampering sessions for the weary shopper.