From staple T-shirts to the laid-back workwear we just can’t get enough of, and everything in between, Bassike is one of those quintessentially Australian brands that just works.
And with the launch of their denim range two years ago, that signature off-duty style got a facelift, ensuring there wasn’t an occasion unmarked that Bassike couldn’t be the brand of choice — from Fridays at the office to a weekend brunch.
Now, ahead of their spring denim collection release, we spoke with co-founders and creative directors, Deborah Sams and Mary Lou Ryan about all things denim, creating a product in Japan, and how to style your favourite pair of jeans.
“The spring denim line is a play on traditional vintage denim, with custom washes across our classic cuts as well as our signature low-slung jean for men and women. There is a big focus on sustainable production with the use of eco-bleach washes, which lightens the indigo without the inclusion of harsh toxins, saving the fabrication and is less damaging to the environment,” the pair say, reiterating their ongoing support for ensuring their products are sustainable.
From the collection, Sams and Ryan name the classic crop as a must-have, a lightened indigo wash — the first time the designers have introduced a heavier weight stretch fabric into their realm.
And, as has been the case with every Bassike denim launch, Southern Japan has been the location of the production for each and every piece, ensuring the handcrafted quality of the denim goes on without fault, employing denim artisans to undertake the task.
“Japan bridges the divide between minimalism and complexity which aligns with our approach not only to our denim collection, but the Bassike brand as a whole,” they say, going on to reveal how the country has defined two key styles from the collection.
“This influence can be seen in our deconstructed gussets detail skirt. Our denim branding also incorporates a white leather patch made with the same leather used to make baseballs – a highly regarded sport in Japan.”
Of course, despite jeans being a staple in every wardrobe, Sams and Ryan aren’t shy about why we all need a great quality pair.
“A great pair of jeans is a cornerstone of your wardrobe. Bassike denim is well-tailored and crafted using Japanese denim that ages really well. [It is] is also suited to the conscious consumer… We are very passionate about supporting small, family run operations,” they say.
And for styling? Breaking rules is all part of the fun.
“Pairing denim with understated jersey or oversized shirting is how we wear denim. We are also both firm believers in double denim when it’s done well.”