Reebok Is Coming Out With a ‘Bro Romper,’ Or Onesie for Active Men
Call it the new romper room.
The latest trend — both loved and loathed by social media — is taking shape: the onesie for men. The product, a romper worn by style-loving gents, began to take off this month after its founders launched a Kickstarter campaign called RompHim, with the idea of raising money to fund production of a man-sized romper in cool colors and bright prints.
Now savvy companies such as Reebok are getting in on the action.
Reebok today said it would produce a limited run of rompers dubbed the ReeRomp by Reebok. The company, which is selling the one-piece outfit online, said the “bro romper [is] made from Reebok’s signature ActiveChill material, strictly with the active man in mind. The perfect merger of function and style, the ReeRomp by Reebok is engineered with enhanced breathability to help keep your body cool so you can maximize your potential, no matter the conditions.”
The company claims the look could be the biggest hits (or hates, depending on whom you ask) of the summer, particularly as it will appeal to trendsetters on the go.
“Guys can wear rompers too,” designer Eun Jung Park said in a statement. “One-piece styles work for men and women. The design reflects the current trend, and our ActiveChill fabric is perfect when temperatures spike.”