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سه شنبه 7 فروردین 1397

This Founder Had A Secret For Finding Quick Success With Her Fashion Business

Fashion entrepreneur Aaina Jain’s mission is “to do denim right,” and she has been on a fast track to carry out that vision for the last 3 years.

Jain is the founder of children’s denim clothing brand Blu & Blue, based in New York City. On the other side of the world in Delhi, India, her family’s clothing manufacturing business is in its 35th year of operation. Over the years, the family firm has worked with the likes of Ralph Lauren​, Calvin Klein​, The Children's Place and Armani Exchange -- and built the kind of business DNA that offers an invaluable asset for a young entrepreneur.

So when Jain decided to launch her own clothing brand, she didn’t start from scratch to find a factory or source fabric -- she already had somewhere to turn. She established Blu & Blue as a subsidiary of the family business so she could take advantage of its manufacturing infrastructure, giving herself a considerable leg up.

And her brand grew quickly, she says. Since starting up Blu & Blue in December 2015, her dresses, rompers, shirts and more -- all made from her “butter soft” denim -- have entered more than 200 boutiques across the United States. The brand has won several celebrity fans, including singer Jennifer Lopez and actresses Jessica Alba, January Jones and Naomi Watts. Jain declined to disclose annual revenue, but says the company already has about 100 employees.

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  • جمعه 3 فروردین 1397

    Eva Longoria Talks New Fashion Line on HSN, Go-To Shoe Looks and Expecting a Child

    Actress, entrepreneur, activist and expectant mother Eva Longoria has walked the red carpet in gowns from some of today’s most noted designers. And while Victoria Beckham is among her favorites, she is no stranger to the world of fashion.

    According to Longoria, who’s launching an eponymous apparel line on shopping channel HSN tonight at 9 p.m. ET, she started sewing at 7 and is hands-on when it comes to the design of the collection. “I do everything,” she said. “I’ve always been obsessed with the construction of a garment, from seams to fabrics, all the way to marketing. I’ll bring fabrics back home from different countries. I was in India and had to buy an extra suitcase for fabrics I picked up. I’m involved in every aspect. It’s very natural and organic.”

    While Longoria has been selling the collection on her e-commerce site since 2016, she was lured by the unique format HSN offers. “I love speaking to all of the clothes. I love telling people my inspiration, how to style [them] and about the fabric. For me, it’s right up my alley to talk to women directly and tell them why this line’s amazing.”

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  • چهارشنبه 1 فروردین 1397

    HOW FASHION AND BEAUTY PEOPLE REALLY FEEL ABOUT PACKAGING WASTE

    If you try to explain unboxing videos to your grandma, she might shake her head in disbelief. People can really rack up 400,000 views on YouTube by doing nothing but unwrapping fashion and beauty products? Despite Grandma's incredulity, it's true — fancy packaging has become so normal that there's a whole genre of video devoted to it.

    But what happens to all that tissue paper and confetti when the video ends? Quite often, it's immediately disposed of. Here at Fashionista HQ, we've seen it firsthand as the mound next to our recycling bin has become a semi-permanent fixture. So we wondered: in an age that's seen eco-friendly brands becoming the preferred collaboration partners for famous cool teens and other labels suing the President over environmental conservation issues, are fashion and beauty people really just overlooking packaging waste?

    Turns out, the answer is no. We asked, and over 350 of you who work as influencers, editors, stylists, PR pros, models, makeup artists, CEOs, designers and more let us know how you feel about the waste you see — and what you think the industry can do to be better. Read on to learn the highlights from our survey.

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  • دوشنبه 28 اسفند 1396

    PAKISTAN'S FASHION DESIGNERS TACKLE STEREOTYPES, FEAR AND HATE

    For a country obsessed with weddings, Pakistani clothing brand Generation’s choice of a marriage ceremony as the theme for a campaign last December appeared unsurprising. But there was nothing regular about the campaign called Shahnaz ki Shaadi, or Shahnaz’s Wedding.

    Revolving around the wedding of a woman in her 50s, the campaign’s images featured the to-be-married bride and groom along with their adult children, enjoying wedding festivities. In Pakistan, where divorce is still an awkward subject, especially for women, Shahnaz ki Shaadi’s message was bold, loud and clear: You can find love at any age, and it’s time to take on the patriarchal pressures where choices are determined by what others may say.

    Generation is particularly aptly named, but it isn’t alone. A set of new-age Pakistani fashion designers are using their creativity and craft to tackle stereotypes that have for decades defined society, holding back vulnerable sections and deepening fissures instead of healing them.

    In December, fashion designer Ali Xeeshan’s show at the HUM Bridal Couture Week in Lahore featured a 9-year-old girl model, dressed in a “bridal uniform,” walking the ramp with a schoolbag. The designer had teamed up with U.N. Women to shine a light on child marriages in Pakistan. Designer Zara Shahjahan gave a face to the men and women who work for her, featuring them in an #IMadeYourClothes campaign on Instagram in 2016, inspired by the global #IMadeIt campaign by the popular blog Fashion Revolution, which encouraged designers to highlight the work of tailors and artisans.

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  • جمعه 25 اسفند 1396

    In fashion news: Uniqlo collaborates with Tomas Maier on a resort collection

    Japanese fast fashion retailer Uniqlo has collaborated with Bottega Veneta creative director Tomas Maier on a resort collection complete with both a men’s and women’s range. Available in store and online across 19 markets from May 17, the collection is one that echoes the German designer’s “time off” and “escape” ethos. “Our new collection is designed to work in many different ways. Beach attire can turn into lounge wear, casual cover-ups paired with polo shirts can easily be worn in town—this is the concept of my brand,” says Maier. The designer pulled inspiration from his hometown of Florida, creating bright-hued yellow and orange pieces and others feature palm tree prints, alongside more traditional and low-key looks that are sure to become your new summer staples.

    Lingerie, clothing and lifestyle label Par Femme is set to launch a two-day pop up store in Paddington from March 23 to March 24—think ribbed cotton staples, comfortable loungewear and perfect silk slips. Inviting women to embark on an exploration of themselves, Par Femme is encouraging open dialogue around femininity and will welcome guest speakers and sexologists who will hold education sessions and answer any questions customers see fit to ask throughout their visit. And with gift bags on offer, there’s never been a better time to treat yourself to something special.

    Accessories and apparel label Lucy Folk have launched its autumn/winter ‘18/’19 collection titled Salacia, available in store from March 13. In celebration of the line created in collaboration with British designer and illustrator Luke Edward-Hall, Lucy Folk will be launching a 14 piece capsule collection on Net-a-Porter. Available from April, the collection will include items from the Salacia collaboration—inspired by the Roman goddess of salt water—crochet jewellery, a selection of frames and eyewear chains, and iconic archival pieces.

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  • چهارشنبه 23 اسفند 1396

    Nashville Fashion Week 2018 featured guests include Anna Sui and Fern Mallis

    Nashville Fashion Week, the city's longest-running fashion industry event, announced Tuesday morning that iconic fashion designer Anna Sui and legendary New York Fashion Week founder Fern Mallis will be featured guests during the event set next month.

    “We are incredibly honored to be hosting both,” Nashville Fashion Week co-founder Marcia Masulla said. “To have Anna Sui participate in such a meaningful way is tremendous gift to our community, especially with her thoughtful ties to both Third Man Records where she designed its yellow-and-black uniforms, shares Detroit roots with (Nashville rocker) Jack White and has worked with Nashville supermodel Karen Elson, a staple on Sui’s NYFW runways and the muse for her recent collaboration Macy’s I.N.C. collection."

    Masulla added that Mallis has been an unwavering mentor of NFW's mission — the Nashville Fashion Forward Fund — and also led the charge to bring Sui to Music City.

    The annual four-day event, which began in 2011, was co-founded by Connie Cathcart-Richardson and takes place April 3-7.

    The citywide celebration of Nashville’s thriving fashion and retail community and its vast creative talent features local, regional and national designers and industry professionals in an array of events throughout the week and encourages attendees to explore the city’s diverse fashion and retail spaces throughout the week with promotions, partnerships and educational workshops.

    Kicking off the weekend be NFW Fashion Talks with Mallis and Sui on April 6 at Union Station Hotel on Broadway.

    “I’m thrilled to be back at Nashville Fashion Week to see the talented designers along with our special guest, designer Anna Sui, from New York,” said Mallis, in her third year. “Nashville continues to be one of the coolest cities in the country, inspiring us all with music, food and style.

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  • دوشنبه 21 اسفند 1396

    At Uehara show, homage to fashion and to singing photographer

    Designer Yuka Uehara, whose hand-painted gowns and geometric day dresses have dazzled fashionistas at cultural openings and left shoppers at MAC awestruck, hosted a fashion presentation to celebrate her new Tokyo Gamine Capsule Collection.

    MOST POPULARNew allegations suggest Oakland chef Charlie Hallowell was...Russian criminals’ links to Trump could compromise himSeeing San Francisco through new eyes after trip to tidy D.C.Source says 49ers agree to terms on 3-year deal with Richard...Yountville killer Albert Wong hoped Pathway Home could help...At dinnertime, mountain lion lurks in the shadowsGiants struck early on Evan Longoria, but Mike Moustakas wound...This was on Tuesday, March 6, at Dirty Habit on Fourth Street, a kind of snazzy cocktail lounge-ish place with an informal atmosphere. Arriving guests peering at each other discovered a mix of friends and clients, fashion-fans of the Millennial generation and older society types, as well as Uehara’s dad, a Tokyo filmmaker who seemed the epitome of cool chic.

    The designer herself, whose co-hosts were Erin Carlson and Damion Matthews, flitted around greeting pals and radiating excitement. Her past shows have featured dancers dressed in the clothes, sashaying down “runways” to music. This time, she said, there would be a singer.

    Suddenly, a keyboardist began playing, the preshow chatter morphed into a hush, and music filled the room. A pair of dancers in Yuka clothes came out, and then, with great self-confidence in both his appearance (a red-bearded 6-foot-2 man wearing a Yuka dress and a pair of towering high heels) and his voice (a strong tenor), Devlin Shand sang songs from the ’70s as more models pranced around him

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  • پنجشنبه 17 اسفند 1396

    Why Work Wives Are the Future of Fashion

    One cool thing about fashion — besides the bedazzled footwear, the outlandish cotton candy-colored fur and the enormous purses — is that a lot of very cool women work in it, a fact worth celebrating on Thursday, which is International Women’s Day. Yet when it comes to being the creative director of a grand design house or starting a splashy e-commerce brand, the boys still outnumber the girls. The three companies here are working to change that, applying an approach that stresses collaboration, communication and practicality to create and sell clothes that women crave. Best of all? They are each run by not one woman, but two!

    Of a Kind: A Bazaar Run by Besties

    Erica Cerulo and Claire Mazur, the founders of the Brooklyn online bazaar Of a Kind, can take their pick from a long list of things to be proud of. Like, for instance, the fact that they went out on a limb at a time when the internet still had training wheels (2010) to introduce an e-commerce platform (it sells limited-edition gems culled from their favorite designers and artists) and succeeded.

    Or that they recently expanded to create two in-house lines: Permanent Collection, a line of chic basics; and Professional Enthusiast, a line of T-shirts and sweaters stamped with that moniker. Or that they recently snagged a book deal.

    The women have been thinking a lot about partnership because that book they’re writing is called “Work Wives” and explores the power of female friendships to fuel successful businesses.

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  • سه شنبه 15 اسفند 1396

    Oscars 2018 Fashion Review: The Red Carpet Gets Real

    It’s not as if fashion was back to normal exactly, more like it wasn’t front-and-center, with stars gravitating to more understated styles, and the red-carpet fashion pre-show a near no-show.

    In an awards show season that was all about political fashion statements, on Hollywood’s biggest night, the red carpet was strangely quiet.

    The Golden Globes and BAFTAs all-black dress code was a distant memory, as stars turned up in all-white or vivid colors. And while there were some Time’s Up pins, worn by Elisabeth Moss, Jane Fonda and Patrick Stewart among others, they were joined by ACLU ribbons and Everytown For Gun Safety pins, too, meaning that instead of one political message, there were many.

    It’s not as if fashion was back to normal exactly, more like it wasn’t front-and-center, with stars gravitating to more understated styles, and the red-carpet fashion pre-show a near no-show with few guests stopping to talk to E!’s Ryan Seacrest, recently accused of sexual harassment himself by his former stylist. Not even former Teen Vogue editor Elaine Welteroth could save the E! show, which featured few A-listers or exclusive fashion intel, and seems in need of a serious rethink.

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  • شنبه 12 اسفند 1396

    The Best Street Style From Paris Fashion Week, Day 2

    ith the exception of the cast of Netflix’s Queer Eye, nobody loves a print more than a fashionista. Paris Fashion Week has been a pattern free-for-all — herringbone on tartan! Fishnets and florals! Patchwork vinyl plaid! Anything goes.

    Plaid, in its endless permutations, showed up a lot yesterday. It’s an easy foray into printed frenzy. A small step up from stripes, in terms of pattern intensity, it looks put together and classic. That is, unless you’re Hanne Gaby Odiele, who threw a pair of purple and orange mod boots and an oversized red, black, and white coat over her traditional riding blazer.

    Tiny bags cropped up as well — from red lunch bags to dainty violet top-handle clutches, to Grace Coddington’s classic Louis Vuitton. One person got especially creative and wore a bitty coin purse like a New Yorker dons a fanny pack. Speaking of details, here’s a styling tip: if Tabi boots (hoof/cameltoe boots) feel like they’ve lost their shock value, find a pair of Tabi heels, pair with fishnets, and tuck the hem of your plaid pants into the metallic ankle straps. Nobody will see that move coming. Or, ditch the Tabi boots and turn your pumps into a full-on Marie Antoinette moment by covering them in tulle.

    Classically chic people, don’t worry — Paris hasn’t let you down. There are plenty of suits, camel coats, and ugly pants in this batch of street style.

    Scroll through the rest of our street-style portfolio, updated daily throughout the week.

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  • پنجشنبه 10 اسفند 1396

    Fashion Nova Produces Clothing Faster Than Zara

    Fashion Nova may have Zara beat when it comes to how quickly its able to produce fast-fashion. Richard Saghian, the notoriously private CEO of the brand celebrities like Cardi B, Kylie Jenner, and Blac Chyna love to tag on Instagram recently spilled a few secrets toWWD — including how the website is able to constantly offer its customers new merchandise.

    According to Saghian, the retailer works with more than 1,000 product manufacturers and can receive samples within 24 hours of conceptualizing a piece. Once ready, the items are shot on any of the models on-call in its office, and the finished product goes up on the site in one to two weeks. The L.A.-based company releases 600 new pieces each week, most of which often sell out immediately. “It’s important to have a lot of styles because our customers post so much online and need new clothes," he tells WWD. "We don’t want girls showing up to the club in the same outfit. We need 50 different denim jackets. Not just one."

    Saghian seems to have a good handle on the perception of the business he’s built and who it serves; he realizes his brand speaks to what some may consider an “urban” demographic, and it isn’t a stretch to say Fashion Nova caters to those typically excluded from fashion industry. But perhaps that’s the secret to its success.

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  • سه شنبه 8 اسفند 1396

    Tommy Hilfiger Runs Out of Gas

    MILAN — Milan Fashion Week ended much as it began: with a spectacle pitched as an alternative to the traditional show — one better suited, in theory, to the immediate gratification demands of these Instagram-centric times.The driver of the change: Tommy Hilfiger, who for the last three seasons has taken his #TommyNow party-cum-product-launch-cum-pop-up-shop on the road from New York to Los Angeles to London — and now Milan.Each time, he dressed up his dresses, and his see-now/buy-now collaboration with the model Gigi Hadid, with evermore elaborate experiential accessories: a South Street Seaport carnival, complete with rides and lobster rolls; a Venice Beach party, with fire-eaters and food trucks; a Roundhouse rock circus, with acrobats and a concert. Milan would be the last pit stop for the Tommy x Gigi show; the partnership was coming to its contractual end.

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  • یکشنبه 6 اسفند 1396

    How Bizarre Accessories Became Fashion Week’s Inescapable Trend

    f the Internet is to be believed (and rightly or wrongly, it often is), this season’s hottest accessories are the ones you can’t buy. Twitter and Instagram went into a fit after Wednesday’s Gucci show in Milan, where models walked down the runway” in an unsettlingly sterile space set up to look like an operating room in a haunted psychiatric hospital.

    The major takeaway from the Gucci show, or the one that shot it into virality, wasn’t the clothes per se but the bizarre objects that are (most likely) not for sale, including but not limited to baby dragons and fake severed heads made to resemble the models carrying them. Other models carried snakes—a Gucci emblem—while one had a prosthetic third eye. According to Vogue, Alessandro Michele reached out “unexpectedly” to Makinarium, a special-effects company based in Rome, to create the additions, which took six months to make.

    “Our job (as creatives) is a surgical job: cutting and assembling and experimenting on the operating table,” Michele told reporters after the show, explaining that the heads represented “looking after your head and thoughts” and struggling to find your own identity.

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  • یکشنبه 6 اسفند 1396

    How Bizarre Accessories Became Fashion Week’s Inescapable Trend

    f the Internet is to be believed (and rightly or wrongly, it often is), this season’s hottest accessories are the ones you can’t buy. Twitter and Instagram went into a fit after Wednesday’s Gucci show in Milan, where models walked down the runway” in an unsettlingly sterile space set up to look like an operating room in a haunted psychiatric hospital.

    The major takeaway from the Gucci show, or the one that shot it into virality, wasn’t the clothes per se but the bizarre objects that are (most likely) not for sale, including but not limited to baby dragons and fake severed heads made to resemble the models carrying them. Other models carried snakes—a Gucci emblem—while one had a prosthetic third eye. According to Vogue, Alessandro Michele reached out “unexpectedly” to Makinarium, a special-effects company based in Rome, to create the additions, which took six months to make.

    “Our job (as creatives) is a surgical job: cutting and assembling and experimenting on the operating table,” Michele told reporters after the show, explaining that the heads represented “looking after your head and thoughts” and struggling to find your own identity.

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  • یکشنبه 6 اسفند 1396

    How Bizarre Accessories Became Fashion Week’s Inescapable Trend

    f the Internet is to be believed (and rightly or wrongly, it often is), this season’s hottest accessories are the ones you can’t buy. Twitter and Instagram went into a fit after Wednesday’s Gucci show in Milan, where models walked down the runway” in an unsettlingly sterile space set up to look like an operating room in a haunted psychiatric hospital.

    The major takeaway from the Gucci show, or the one that shot it into virality, wasn’t the clothes per se but the bizarre objects that are (most likely) not for sale, including but not limited to baby dragons and fake severed heads made to resemble the models carrying them. Other models carried snakes—a Gucci emblem—while one had a prosthetic third eye. According to Vogue, Alessandro Michele reached out “unexpectedly” to Makinarium, a special-effects company based in Rome, to create the additions, which took six months to make.

    “Our job (as creatives) is a surgical job: cutting and assembling and experimenting on the operating table,” Michele told reporters after the show, explaining that the heads represented “looking after your head and thoughts” and struggling to find your own identity.

    Read more at:  bridesmaid dress | pink bridesmaid dresses

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